Welcome at
Zarges von Freyberg Hotel Consulting

Zarges von Freyberg Hotel Consulting is one of the few consulting companies in Europe focusing on upscale privately-owned hotels. As a hotel consultancy and marketing agency we support new hotel developments in Germany and abroad with in-depth feasibility studies and assist existing hotels with an innovative and holistic consulting approach. This includes the analysis of existing structures as well as the development of new strategies and practical operational hotel marketing procedures, which we implement individually in line with the requirements and business philosophy of our clients. Apart from hoteliers our clients include businessmen who are new to the hotel industry, investors, project developers, architects and town councils.

Hotel Operation

We accompany our clients in a cooperative collaboration to develop ideal solutions for strategic and operative challenges. Our recommended measures are practically realizable and successful for a long time. Thus we support hoteliers with operation analysis, potential analysis or assist in the controlling department.

Hotel Marketing

A clearly structured profile that is communicated to guests in the right way can be seen as a prerequisite for every successful hotel concept. We support hoteliers and project developer in terms of positioning, branding, planning and elaboration of concrete marketing activities.

Our subsidiary company Online Birds Hotel Marketing Solutions offers extensive benefits in the field of hotel online marketing. The combination of our longtime consulting experience and the comprehensive online marketing knowledge of the Online Birds team is one of our clients’ biggest benefit. Therefore our clients are optimally prepared for the Digital Age with our full-service offer.

Online Birds is one oft the leading agencies for hotel online marketing and holds more than 100 clients in eight countries, e.g. Hotel Bayerischer Hof Munich, Baur au Lac, Gstaad Palace, Interalpen Hotel Tyrol, the whole 25Hours group, Starwood Hotels & Resorts, Göbel Hotels, Gastwerk, Feine Privathotels, Das Tegernsee etc. Online Birds acts as a full-service-provider and covers the whole customer journey of hotel guests in this segment. Their aim is to improve the stay and after stay-communication, CRM and return-customer-rate of their clients. Online Birds offers not only Web Design, E-Mail communication (newsletter, arrival and departure emails), Google Adwords but also search engine optimization and social media assistance.


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