Implementation of strategies and measures 

  • Do you want to implement developed strategies in various areas of your hotel (e.g. rooms, gastronomy, wellness) and are you looking for an objective partner?
    Joint development of a timetable to implement the defined measures; on-site consultation sessions on a monthly, bimonthly or quarterly basis in the form of all-day appointments; progress control.
  • Are you looking for ideas and solutions for “this and that”?
    During the course of our monthly on-site consultation sessions, our consultants will assist and support you with any help or advice you may need as regards both strategic questions and practical implementation. We will carry out staff training sessions with a high degree of professional skill and will design your marketing and sales strategy and produce a controlling report. Alternatively you can book a one-day workshop to bring fresh and innovative ideas into your hotel.

Implementation in all areas of marketing mix

Zarges von Freyberg Hotel Consulting will support you in all areas of the marketing mix:

  • Product: We develop new concepts, offers and services. We also suggest attractive package deals.
  • Communication and Advertising: Zarges von Freyberg Hotel Consulting will make your hotel into a brand through the development and implementation of integrative communications strategies. This means that we will rejuvenate and optimise your external presentation with a new corporate identity as well as new advertising material and campaigns (e.g. direct mailing). We will define and arrange trade fair presentations, recommend cross-marketing activities and select suitable partners. We will make suggestions for additional booking platforms, internet portals and cooperation with (additional) tour operators, organise events for you, carry out sales activities and accompany you during entry into a hotel cooperation. Furthermore, we will implement holistic online marketing measures for you.
  • Human Resources Management: We plan and carry out training sessions for “Complementary Sales”, “Internalisation of the Hotel Philosophy”, “Service Quality” or “Time Management” for your staff members and support your executives as management coaches with any help or advice they may need.
  • Quality Management: Zarges von Freyberg Hotel Consulting will develop (new) quality standards for your hotel and also implement them. Based on these quality standards we will develop your own quality manual for your hotel.
  • Interior Design and Decoration: We will develop new furnishing and decoration concepts for your hotel and optimise ambience and atmosphere with new ideas for decoration or re-arrangement of furniture.

Implementation of innovation

  • Improved health following the course of treatment: So your spa hotel has seen better days and you know the time has come for a repositioning? We will develop a new concept for your spa hotel and also accompany you through the facelift and all related measures.
  • Harmony-Test: You feel an imbalance between the external presentation and the interior profile of your hotel? We will bring this relation into balance again and harmonise your communication both internally and externally.
  • Brands and more: You want to give your hotel a new look, both inside and out? Together with a partner we can develop a new brand presentation.
  • Vitamin cocktail: You feel you are lacking in ideas and need some new suggestions? Depending on your needs and what is involved, we will spend an entire day providing you with expert advice and answers to all your questions, worries and problems. 
  • Target definition by means of the balanced score card: You want to present your targets in a structured manner and above all make them measurable? We will develop a balanced score card which includes the levels profit, process, employees and guests together with your senior staff.
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