References existing hotels

3-star-superior hotel
Märkischer Kreis

Operation analysis and development of a new utilisation concept as well as attendant consulting of the owner of a theme hotel.

• Elaboration of a new positioning strategy including unique selling propositions and core brand values
• Definition of an appropriate offer and service structure
• Development of an organization and marketing concept
• Analysis of the economic performance and articulation of recommendations
• Search of a new hotel director who implements the recommended measures

3-star-superior hotel
Tegernsee

Attendant consulting of the owner of a 4-star wellness and family hotel at Tegernsee regarding a more targeted positioning.

• Mystery guest check in order to analyse the actual situation
• Articulation of recommendations for the departments rooms, F&B and wellness
• Elaboration of unique selling proposition, brand core values and a more targeted positioning
• Development of additional marketing activities as well as realisation of the online marketing
• Revision of all inhouse communication material with regard on contents and concept
• Production of quarterly controlling reports incl. liquidity planning and preparation of documents for bank appointments

Hotel & Gasthof
Upper Bavaria

Compilation of valuation report as basis of decision-making for the owner

Health establishment in the 4-star segment
Günzburg

Attendant consulting of the management.

• Workshop to elaborate a more targeted positioning with the aim to recieve the 4-star-classification
• Definition of new target groups and appropriate distribution channels, amongst others in order to adress convention clients
• Outline of measures in the online marketing
• Implementation of trainings in the gastronomy

3-star-superior hotel
Allgäu

Attendant consulting of owner and operator:

• Compilation of a operation and potential analysis to develope and evaluate different alternatives for the future utilization

• Strategy workshop to elaborate a suitable marketing and sales structure
• Design of a new website

4-star hotel
Ostallgäu

Attendant consulting of the owner of a privately managed health hotel.

• Product and service optimisation in the fields of rooms, F&B, health and wellness
• Definition of new target groupts
• Elaboration and implementation of particular measures
• Various activities in the field of online marketing
• Employee training
• Quality management

4-star-superior hotel
Insel Rügen

Attendant consulting of the owners and the hotel manager.

• Workshop to elaborate the future positioning
• Definition of unique selling propositions, core brand values and suggestions for a new name and name affix
• Elaboration of accompanying marketing activities in order to implement the new positioning
• Discussion of measures to gain new clients and to increase customer loyalty
• Support within the recruiting process of a new marketing employee

Castle hotel
Luxembourg

Consulting of the owner of a castle hotel during a one-day strategy workshop

4-star-superior hotel
Saalekreis

Operation analysis and development of a new utilisation concept as well as attendant consulting of the property owners and the hotel director:

• Evaluation of different alternatives for the future utilization
• Elaboration of a more targeted positioning incl. unique selling points and core brand values
• Recommendations to optimise the product and service structure
• Attendant consulting to enforce the distribution of the hotel, particularly in the field of individual guest
• Production of controlling reports

4-star-superior hotel
North Hesse

Operation analysis and development of a positioning strategy & conceptual recommendations, as well as attendant consulting of the owners and the hotel manager:

• Evaluation of the actual situation
• Elaboration of a new positioning strategy incl. unique selling propositions
• Recommendations to optimise all departments of the hotel
• Attendant consulting with numerous marketing and sales activities as well as controlling
• Accompanyment of the implementation of the new positioning

4-star-superior hotel
Bavaria

Attendant consulting of the owner of a hotel resort in Bavaria:

• Mystery guest check to evaluate the actual situation
• Recommendations to optimise the product and service structure and with regard to the priority of refurbishment

5-star-superior hotel
Zürs am Arlberg, Austria

Attendant consulting of the owner of a privately run 5-star luxury hotel in Zürs am Arlberg, Austria:

• Development and implementation of various marketing activities (e.g. development of a new website with regard on contents and concept, design of print materials etc.)
• Conception and continuous implementation of online marketing activities (e.g. design, texturing and transmission of email-newsletters, Google AdWords, establishing of a facebook fanpage)
• Compilation of an annual budget and of semiannual controlling reports to analyse the economic performance

Golf- and Spa Hotel
Mecklenburg-West Pomerania

Compilation of a restructuring plan with ongoing forecast for a 4-star superior hotel based on IDW standards

5-Star-Hotel
Gasteiner Tal, Austria

Mystery Guest Checks for the classification as 5-Star-Hotel

4-Star-Hotel
Garmisch-Partenkirchen

Mystery Guest Check for the hotel classification