References

3-star-superior hotel
Märkischer Kreis

Operation analysis and development of a new utilisation concept as well as attendant consulting of the owner of a theme hotel.

• Elaboration of a new positioning strategy including unique selling propositions and core brand values
• Definition of an appropriate offer and service structure
• Development of an organization and marketing concept
• Analysis of the economic performance and articulation of recommendations
• Search of a new hotel director who implements the recommended measures

4-star-superior health and seminar hotel
Austrian shores of Lake Constance

Feasibility study and development of a utilisation concept to transform a landmark building on the Austrian shore of Lake Constance into a 4-star-superior health and seminar hotel

Conception and organisation
of a serious of lectures

• Conception and organization of a series of lectures on the subject of "Hospitality" within the context of the "Young Academy Gasteig 2011"
• Organization and implementation of each seminar module

3-star-superior hotel
Tegernsee

Attendant consulting of the owner of a 4-star wellness and family hotel at Tegernsee regarding a more targeted positioning.

• Mystery guest check in order to analyse the actual situation
• Articulation of recommendations for the departments rooms, F&B and wellness
• Elaboration of unique selling proposition, brand core values and a more targeted positioning
• Development of additional marketing activities as well as realisation of the online marketing
• Revision of all inhouse communication material with regard on contents and concept
• Production of quarterly controlling reports incl. liquidity planning and preparation of documents for bank appointments

4-star spa resort
Lovech Province, Bulgaria

Compilation of a feasibility study

Hotel & Gasthof
Upper Bavaria

Compilation of valuation report as basis of decision-making for the owner

Event-ship on Lake Constance

Marketing and sales of an exclusive event-ship on Lake Constance

Health establishment in the 4-star segment
Günzburg

Attendant consulting of the management.

• Workshop to elaborate a more targeted positioning with the aim to recieve the 4-star-classification
• Definition of new target groups and appropriate distribution channels, amongst others in order to adress convention clients
• Outline of measures in the online marketing
• Implementation of trainings in the gastronomy

New, exclusive hideaway
Lentini, Siciliy

Development of a positioning strategy and profitability check

3-star-superior hotel
Allgäu

Attendant consulting of owner and operator:

• Compilation of a operation and potential analysis to develope and evaluate different alternatives for the future utilization

• Strategy workshop to elaborate a suitable marketing and sales structure
• Design of a new website

Quality evaluation of the gastronomic facilities
Oberammergau Passion Play, 2010

• Mystery guest checks in more than 60 facilities in Oberammergau and neighbouring communities prior to the Passion Play
• Development of a catalogue of requirements for acceptance as food supplier
• Continuous quality checks during the Passion Play

4-star hotel
Ostallgäu

Attendant consulting of the owner of a privately managed health hotel.

• Product and service optimisation in the fields of rooms, F&B, health and wellness
• Definition of new target groupts
• Elaboration and implementation of particular measures
• Various activities in the field of online marketing
• Employee training
• Quality management

5-star eco resort & spa
Negros Island, Philippines

Compilation of a feasibility study
Search for an operator and investor

Steakhouse-concept
for a 5-star hotel in Ankara

Development of an innovative steakhouse concept for a new 5-star hotel in Ankara, Turkey

4-star-superior hotel
Insel Rügen

Attendant consulting of the owners and the hotel manager.

• Workshop to elaborate the future positioning
• Definition of unique selling propositions, core brand values and suggestions for a new name and name affix
• Elaboration of accompanying marketing activities in order to implement the new positioning
• Discussion of measures to gain new clients and to increase customer loyalty
• Support within the recruiting process of a new marketing employee

5-star city hotel
Hué, Vietnam

In collaboration with architects Franken / Franconia Nguyen Consulting:

Compilation of a feasibility study
Search for an operator

Castle hotel
Luxembourg

Consulting of the owner of a castle hotel during a one-day strategy workshop

Realisation of Mystery Guest Checks
for members of “Alpine Gastgeber”

Realization of a total of 50 Mystery Guest Checks for members of the cooperation "Alpine Gastgeber"

4-star-superior hotel
Saalekreis

Operation analysis and development of a new utilisation concept as well as attendant consulting of the property owners and the hotel director:

• Evaluation of different alternatives for the future utilization
• Elaboration of a more targeted positioning incl. unique selling points and core brand values
• Recommendations to optimise the product and service structure
• Attendant consulting to enforce the distribution of the hotel, particularly in the field of individual guest
• Production of controlling reports

5-star golf resort and 4-star business hotel
Sicily

Compilation of a feasibility study

Constitution of a design hotelchain
at Hanoi, Vietnam and Vientiane, Laos

Location analysis and attendant consulting for the constitution of a design hotel chain in cooperation with Franken Architekten / Franken Nguyen Consulting

4-star-superior hotel
North Hesse

Operation analysis and development of a positioning strategy & conceptual recommendations, as well as attendant consulting of the owners and the hotel manager:

• Evaluation of the actual situation
• Elaboration of a new positioning strategy incl. unique selling propositions
• Recommendations to optimise all departments of the hotel
• Attendant consulting with numerous marketing and sales activities as well as controlling
• Accompanyment of the implementation of the new positioning

5-star-superior design hotel
Mallorca, Spain

Plausibility check of the existing concept including an economic efficiency extrapolation

Moderation of a vision forum
at Bad Tölz, Bavaria

Moderation of a vision forum for the development of the tourism destination Bad Tölz

• Implementation of semi-annual meetings
• Creating a vision and a mission
• Conjunctly development of a strategy and concrete measures for the realization

Development of a design hotel chain
Hanoi, Vietnam and Vientiane, Laos

Business site analysis and attendant consulting to develop a design hotel group in Hanoi, Vietnam and in Vientiane, Laos in cooperation with Franken Architekten / Franken Nguyen Consulting

4-star-superior hotel
Bavaria

Attendant consulting of the owner of a hotel resort in Bavaria:

• Mystery guest check to evaluate the actual situation
• Recommendations to optimise the product and service structure and with regard to the priority of refurbishment

Conduction of a seminar
for architects

Conception and implementation of a seminar on the subject of “Successful planning and realization of hotel projects” at the chamber for architects and city planners of Hesse

5-star-superior hotel
Zürs am Arlberg, Austria

Attendant consulting of the owner of a privately run 5-star luxury hotel in Zürs am Arlberg, Austria:

• Development and implementation of various marketing activities (e.g. development of a new website with regard on contents and concept, design of print materials etc.)
• Conception and continuous implementation of online marketing activities (e.g. design, texturing and transmission of email-newsletters, Google AdWords, establishing of a facebook fanpage)
• Compilation of an annual budget and of semiannual controlling reports to analyse the economic performance

4-star conference hotel
Palermo / Sizilien

Compilation of a feasibility study

Campus and conference hotel
Garching near Munich

• Compilation of a potential analysis for a hotel at the research campus Garching of the TU Munich
• Individual survey among approx. 220 institutions

Seminar with focus
on the field of positioning

Conception and implementation of a seminar on the subject of “Be unique! Positioning as key for success” in cooperation with the Austrian Hotel Association (ÖHV)

4-star-superior conference & health hotel
Garmisch-Partenkirchen

• Compilation of a feasibility study
• Search for an operator

Budget design hotel
Dortmund

Compilation of a feasibility valuation

Golf- and Spa Hotel
Mecklenburg-West Pomerania

Compilation of a restructuring plan with ongoing forecast for a 4-star superior hotel based on IDW standards

4-star business hotel and boarding house
Munich

Compilation of a feasibility study

Conference and event hotel
Hamburg

Compilation of a potential analysis for a conference and event hotel in the western part of Hamburg

Business & Lifestyle Hotel
Switzerland / Lake Constance Area

Compilation of a feasibility study

5-Star-Hotel
Gasteiner Tal, Austria

Mystery Guest Checks for the classification as 5-Star-Hotel

International chain of Cabin Hotels
Concept evaluation

Evaluation of the concept for the foundation of an international chain of cabin hotels

4-Star-Hotel
Garmisch-Partenkirchen

Mystery Guest Check for the hotel classification