References

  • Conference & event location
    Bayrischzell, Germany

    Potential analysis and development of a new utilisation concept for own lodging capacities

  • Conception and organisation
    of a serious of lectures

    • Conception and organization of a series of lectures on the subject of "Hospitality" within the context of the "Young Academy Gasteig 2011"
    • Organization and implementation of each seminar module
  • 3-star-superior theme hotel
    Märkischer Kreis district, Germany

    Operation analysis and development of a new land-use concept as well as attendant consulting to the owner:

    • Elaboration of a new positioning strategy including unique selling propositions and core brand values
    • Definition of an appropriate proposal and service structure
    • Development of an organization and marketing concept
    • Analysis of the economic performance and articulation of recommendations
    • Search for a new hotel director who implements the recommended measures
  • Aparthotel with gastronomy & shop
    Garmisch-Partenkirchen, Germany

    Plausibility check for existing concept and subsequent compilation of a feasibility study

  • Event-ship on Lake Constance

    Marketing and sales of an exclusive event-ship on Lake Constance

  • 3-star-superior hotel
    Tegernsee region, Germany

    Attendant consulting of the owner of a 3-star-superior wellness and family hotel at Tegernsee regarding a more targeted positioning:

    • Mystery guest check in order to analyse the actual situation
    • Articulation of recommendations for the departments rooms, F&B and wellness
    • Elaboration of unique selling proposition, brand core values and a more targeted positioning
    • Development of additional marketing activities as well as realisation of the online marketing
    • Revision of all inhouse communication materials with regard on contents and concept
    • Production of quarterly controlling reports incl. liquidity planning and preparation of documents for bank appointments
  • Upscale hotel
    Upper Bavaria, Germany

    Compilation of a valuation report as basis of decision-making for the owner

  • 4-Star conference hotel
    Heidelberg, Germany

    • Compilation of a feasibility study
    • Attendant consulting to architectural planning
  • Quality evaluation of the gastronomic facilities
    Oberammergau Passion Play, 2010

    • Mystery guest checks in more than 60 facilities in Oberammergau and neighbouring communities prior to the Passion Play
    • Development of a catalogue of requirements for acceptance as food supplier
    • Continuous quality checks during the Passion Play
  • Health establishment in the 4-star segment
    Günzburg, Germany

    Attendant consulting to the management:

    • Workshop to elaborate a more targeted positioning with the objective to receive a 4-star-classification
    • Definition of new target groups and appropriate distribution channels
    • Outline of measures for online marketing
    • Implementation of employee trainings
  • 3-star-superior hotel
    Allgäu Alps, Germany

    Attendant consulting to owner and operator:

    • Strategy workshop to elaborate a suitable marketing and sales structure
    • Design of a new website
  • 5-star hotel & serviced apartments
    Grindelwald, Switzerland

    Compilation of a feasibility study

  • Steakhouse-concept
    for a 5-star hotel in Ankara

    Development of an innovative steakhouse concept for a new 5-star hotel in Ankara, Turkey

     

  • 4-star hotel
    Allgäu Alps, Germany

    Attendant consulting to the owner of a privately managed health hotel:

    • Product and service optimisation in the fields of rooms, F&B, health and wellness
    • Definition of new target groups
    • Elaboration and implementation of particular measures
    • Various activities in online marketing
    • Employee training
    • Quality management
  • Upscale chalet village
    Arlberg region, Austria

    Plausibility check for existing concept

  • Realisation of Mystery Guest Checks
    for members of “Alpine Gastgeber”

    Realization of a total of 50 Mystery Guest Checks for members of the cooperation "Alpine Gastgeber"

  • 4-star-superior hotel
    Rügen island, Germany

    Attendant consulting to owners and hotel manager:

    • Workshop to elaborate future positioning
    • Definition of unique selling propositions, core brand values and suggestions for a new name and name affix
    • Elaboration of accompanying marketing activities in order to implement the new positioning
    • Discussion of measures to gain new clients and to increase customer loyalty
    • Support within the recruiting process of a new marketing employee
  • Historic castle hotel
    Luxembourg

    Consulting to the owner of a castle hotel in the context of an one-day strategy workshop

  • 3-Star-superior sports hotel
    Lake Garda, Italy

    Performing a strategic positioning workshop

  • Conference & event hotel
    Starnberg region, Germany

    Compilation of a potential analysis

  • 4-star hotel
    Allgäu Alps, Germany

    Preparation of a founded valuation report as a decision-making criterion for the owner

    image source: R. Sturm | Pixelio.de

  • Constitution of a design hotelchain
    at Hanoi, Vietnam and Vientiane, Laos

    Location analysis and attendant consulting for the constitution of a design hotel chain in cooperation with Franken Architekten / Franken Nguyen Consulting

  • 4-star-superior hotel
    Saalekreis district, Germany

    Operation analysis and development of a new utilisation concept as well as attendant consulting to the property owners and hotel director:

    • Evaluation of different alternatives for future utilization
    • Elaboration of a more targeted positioning incl. unique selling points and core brand values
    • Recommendations to optimise product and service structure
    • Attendant consulting to enforce distribution of the hotel, particularly in the field of individual guests
    • Production of controlling reports
  • Upscale chalet village
    Tegernsee region, Germany

    • Plausibility check for existing concept and subsequent compilation of a feasibility study
    • Creation of a brand concept
  • Moderation of a vision forum
    at Bad Tölz, Bavaria

    Moderation of a vision forum for the development of the tourism destination Bad Tölz

    • Implementation of semi-annual meetings
    • Creating a vision and a mission
    • Conjunctly development of a strategy and concrete measures for the realization
  • Historic 5-star castle hotel
    Thuringa, Germany

    Consulting to a historic 5-star castle hotel in Thuringa:

    • Performing a strategic workshop referring to a gastronomical repositioning
    • Participation as a member of the advisory board
  • 4-star-superior hotel
    North Hesse, Germany

    Operation analysis and development of a positioning strategy & conceptual recommendations, as well as attendant consulting to owners and the hotel manager:

    • Evaluation of actual situation
    • Elaboration of a new positioning strategy incl. unique selling propositions
    • Recommendations to optimise all departments of the hotel
    • Attendant consulting with numerous marketing and sales activities as well as controlling
    • Accompanyment of implementation of the new positioning
  • Conduction of a seminar
    for architects

    Conception and implementation of a seminar on the subject of “Successful planning and realization of hotel projects” at the chamber for architects and city planners of Hesse

  • 4-star-superior hotel
    Upper Bavaria, Germany

    Attendant consulting to the owner of a hotel resort in Bavaria:

  • Exclusive all-suite hotel
    Rottach-Egern, Germany

    • Plausibility check for existing concept and subsequent compilation of a feasibility study
    • Creation of a brand concept
  • 4-star sport & lifestyle hotel
    Tegernsee region, Germany

    • Compilation of a feasibility study
    • Creation of a brand concept
  • 5-star-superior hotel
    Zürs am Arlberg, Austria

    Attendant consulting to the owner of a privately run 5-star luxury hotel in Zürs am Arlberg, Austria:

    • Development and implementation of various marketing activities (e.g. development of a new website with regard on contents and concept, design of print materials etc.)
    • Conception and continuous implementation of online marketing activities (e.g. design, texturing and transmission of email-newsletters, Google AdWords, establishing of a facebook fanpage)
    • Compilation of an annual budget and of semiannual controlling reports to analyse the economic performance
  • Seminar with focus
    on the field of positioning

    Conception and implementation of a seminar on the subject of “Be unique! Positioning as key for success” in cooperation with the Austrian Hotel Association (ÖHV)

  • International chain
    for cabin hotels

    • Plausibility check of existing concept for an international cabin chain
    • Design of a website for investors including an exposition of the project
  • Boutique & spa hotel
    North Hesse, Germany

    Attendant consulting to owner and management of a luxurious boutique & spa hotel:

    • Mystery Guest Check to evaluate actual situation
    • Compilation and structuring of an activity plan for the optimization process
    • Execution of a strategy workshop to elaborate the future positioning strategy
    • Representation of the hotel on an international trade fair
  • Business & lifestyle hotel
    Lake Constance, Switzerland

    Compilation of a feasibility study

  • 4-star business hotel & boarding house
    Munich, Germany

    Compilation of a feasibility study

  • 4-star-superior golf & spa hotel
    Mecklenburg-Western Pomerania, Germany

    Compilation of a restructuring plan with ongoing forecast for a 4-star superior hotel based on IDW standards

  • 4-star conference & event hotel
    Hamburg, Germany

    Compilation of a potential analysis

  • Budget design hotel
    Dortmund, Germany

    Compilation of a feasibility valuation

  • 5-star hotel
    Gasteiner Tal, Austria

    Mystery Guest Checks for the classification as 5-Star-Hotel

       

  • 4-star-superior conference & health hotel
    Garmisch-Partenkirchen, Germany

    • Compilation of a feasibility study
    • Search for an operator
  • 4-star hotel
    Garmisch-Partenkirchen, Germany

    Mystery Guest Check for a classification as 4-star hotel

       

  • Campus & conference hotel
    Garching near Munich, Germany

    • Compilation of a potential analysis for a hotel at the research campus Garching of the Technical University of Munich
    • Individual survey among approx. 220 institutions
  • 4-star conference hotel
    Palermo, Sicily / Italy

    • Compilation of a feasibility study
    • Search for an investor
  • 5-star-superior design hotel
    Mallorca, Spain

    • Plausibility check for existing concept
    • Economic efficiency extrapolation
  • 5-star golf resort & 4-star business hotel
    Licaty, Sicily / Italy

    Compilation of a feasibility study

  • 5-star city hotel
    Hué, Vietnam

    In cooperation with Franken Architekten / Franken Nguyen Consulting:

    • Compilation of a feasibility study
    • Search for an operator
  • 5-star eco resort & spa
    Negros Island, Philippines

    • Compilation of a feasibility study
    • Search for an investor and operator
  • New, exclusive hideaway
    Lentini, Sicily / Italy

    Development of a positioning strategy and profitability projection

  • large leisure & tourism resort
    Mecklenburg Lake district, Germany

    Attendant consulting to management and financing investors of a resort with approximately 2000 beds:

    Image source: Thomas Max Müller | Pixelio.de
  • Exclusive event and conference hotel
    Niederpöcking / Starnberger See

    Attendant consulting for the exclusive event and conference hotel LA VILLA at Lake Starnberg:

    • Strategy workshop in order to strengthen the positioning 
    • Workshop for the development of optimized sales and marketing activities 
    • Recommendations for product and service optimization 
    • Analysis of the economic performance  
  • 4-star wellness resort
    Lovech-Province, Bulgaria

    Compilation of a feasibility study

  • 4-star-superior health & seminar hotel
    Lake Constance area, Austria

    • Compilation of a feasibility study
    • Development of new utilisation concept concerning the transformation of a landmarked building
  • Kloster Seeon
    Seeon-Seebruck

    In the context of the structural development of the cultural and educational center Kloster Seeon, Zarges von Freyberg Hotel Consulting supported Bezirk Oberbayern in terms of subject-specific questions:

    • General hotel-specific consulting in terms of gastronomy, accommodation and seminar 
    • Plausibility check and economic audit of several extension strategies (determination of the ideal beds- and event capacities and the functional structure)
    • Adaption of the gastronomic conception 
    • Support in the staff requirement planning for the gastronomic department 
    • Support in the selection procedure of a new General Manager 
  • Zeppelin - Haus am Bodensee GmbH
    Friedrichshafen

    Support for the Zeppelin Wohlfahrt GmbH in the context of a real estate acquisition at Lake Constance:

    • Operation, market- and competition analysis
    • Concept evaluation and defintion of the ideal positioning strategy, assessment of alternative utilisation opportunities
    • Creation of a working concept adapted in terms of capacity and function requirements in reconcilement with architectures
    • Controlling and profitability analysis

Diese Webseite ist nicht kompatibel mit dem Internet Explorer 6. Bitte führen Sie ein Browserupdate durch, oder folgen Sie diesem Link, um ein notwendiges Plug-In zu installieren.