The consulting approach of Zarges von Freyberg Hotel Consulting

The consulting approach of Zarges von Freyberg Hotel Consulting is different from that of other companies: We not only provide advice strategies and measures but also implement them in practice. We work on a strong conceptual basis, while continuing at the same time to use classic management tools.

Our holistic consulting approach thus includes the fields Analysis and Strategy, Implementation and Controlling.

Through our target-oriented analysis and reliable prognoses we provide our clients with a substantiated decision-making basis for capital investments and innovative projects. Our dynamic team uses tailor-made strategies to help hotels to expand, to improve or even to redefine their market positions. In the field of operative implementation we support hotels with the optimisation of internal processes, ambience, service quality and marketing. We also provide them with assistance in the controlling sector. The success of new hotel developments is guaranteed by offering sound feasibility studies together with creative concepts.

Analysis & Strategy



Operation Analysis

Potential Analysis

Expansion Analysis

Feasibility Study

Positioning Strategy

Marketing Strategy

Implementation of strategies and measures

Implementation in all areas of the marketing mix

Implementation of innovative projects

Online marketing

Company-specific controlling

Creation of controlling reports

Budget preparation

Accompaniment to appointments

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