It is possible to recognise and exploit additional revenues potential by refocusing and optimising the marketing strategy. As a first step our consultants will support you in the formulation of the special features and unique characteristics of your establishment. Then measures for all seven areas of the marketing mix will be defined. You can inspire customer loyalty and win new guests through targeted and structured marketing activities. Within the field of digital marketing we work closely together with the experts in our subsidiary company Online Birds Hotel Marketing Solutions.
Procedure for the marketing strategy
- Operation analysis for the evaluation of current positioning and concept together with economic performance
- Presentation of possible positioning alternatives and subsequent development of the optimal positioning strategy and definition of target groups
- Development of a custom-made marketing strategy for your hotel through the determination of appropriate measures based on the marketing mix (product policy, pricing policy, communication policy, distribution policy, processes, staff and ambience)
- Optional: Projection of the expected profitability after implementation of the recommended measures
Forms of consultancy
Plan for measures
Comments by our clients
International Tourism Organisation AG
“Through their highly analytical approach Zarges von Freyberg Hotel Consulting helped us to make the right decisions concerning a hotel project on Sicily. We greatly appreciated the very pleasant and professional cooperation.”
Hotel Gut Immenhof
“During the construction and pre-opening phase of Hotel Gut Immenhof we found the advice we received from Zarges von Freyberg Hotel Consulting to be very competent, helpful and pleasant. We appreciated their flexible arrangement of services to suit our wishes – for example in the form of a written strategy paper, a workshop on location and the way they organised the search for a director. The consultants’ well-founded recommendations were always a great help in making the important decisions with regard to the hotel construction and opening.”
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