A well-considered hotel concept has become essential in the face of present competition. Based on a previously defined positioning strategy, Zarges von Freyberg Hotel Consulting will support you in the development of an up-to-date concept suitable for the location in question.
This hotel concept will take into account the constantly increasing guest requirements.
Within the framework of the consultancy relating to the hotel concept we shall also evaluate any architect’s plans which may already exist. We shall supply recommendations with regard to the individual elements within the marketing mix and for the optimisation and design of experiences along the so-called “Customer Journey”.
Procedure for a concept development
- Examination and analysis of documents if already available (e.g. architect’s plans)
- Upon request: short presentation and assessment of the market and the competition
- Development of a positioning strategy and development of unique characteristics
- Recommendations regarding the appropriate marketing mix (product, price, communications, sales, staff, processes and atmosphere)
- Hints for future operations
Upon request we shall be pleased to accompany you during the entire development process within the framework of a detailed feasibility analysis.
Forms of consultancy
Concise feasibility study
Support during appointments with architects
Comments by our clients
“For us, the sound analysis within the framework of a feasibility study was the most important basis for the successful development of our new hotel project. Suitable positioning and a targeted marketing strategy played decisive roles, whereby Zarges von Freyberg Hotel Consulting provided us with valuable support. What we particularly appreciate about the consultants is their passion for the hotel industry, which they share with us, but also their neutrality with regard to recommendations and evaluations.”
“After over ten years of cooperation with Zarges von Freyberg Hotel Consulting which invariably inspired complete confidence we have now actually succeeded in fulfilling our greatest wish, to completely renew our hotel with a perfectly planned concept.”
Immobilien Freistaat Bayern
“In Zarges von Freyberg Hotel Consulting we have found a valuable partner who for several years now has supported us within the framework of hotel- and tourism-related real-estate projects. We appreciate above all the highly individual approach, the comprehensive knowledge of the industry and the ability to develop innovative concepts for different locations. The expert assessments correspond to a very high quality standard and always provide us with an important basis for our decisions. What we particularly appreciate about the consultants is their passion for the hospitality industry, which they share with us, but at the same time their neutrality with regard to recommendations and evaluations.”
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