Within the framework of new hotel developments, we develop positioning strategies adapted to the market and competition situation in question in close consultation with our clients. In doing so we lay the foundations for the subsequent hotel concept and also for a successful market position. The positioning strategy also serves as the basis for all communications channels and measures.
Procedure for a positioning strategy
- Definition of the target group to be addressed, the category and/or star category to be aimed for, the unique characteristics and the associated brand core values
- Comparison and subsequent professional evaluation of different positioning alternatives and their potential demand
- Outline of a coherent positioning strategy in line with the market, based on the previous results
Upon request we shall be pleased to accompany you during the entire development process within the framework of a detailed feasibility analysis.
Forms of consultancy
Comments by our clients
“For us, the sound analysis within the framework of a feasibility study was the most important basis for the successful development of our new hotel project. Suitable positioning and a targeted marketing strategy played decisive roles, whereby Zarges von Freyberg Hotel Consulting provided us with valuable support. What we particularly appreciate about the consultants is their passion for the hotel industry, which they share with us, but also their neutrality with regard to recommendations and evaluations.”
International Tourism Organisation AG
“Through their highly analytical approach Zarges von Freyberg Hotel Consulting helped us to make the right decisions concerning a hotel project on Sicily. We greatly appreciated the very pleasant and professional cooperation.”
Immobilien Freistaat Bayern
“In Zarges von Freyberg Hotel Consulting we have found a valuable partner who for several years now has supported us within the framework of hotel- and tourism-related real-estate projects. We appreciate above all the highly individual approach, the comprehensive knowledge of the industry and the ability to develop innovative concepts for different locations. The expert assessments correspond to a very high quality standard and always provide us with an important basis for our decisions. What we particularly appreciate about the consultants is their passion for the hospitality industry, which they share with us, but at the same time their neutrality with regard to recommendations and evaluations.”
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