We accompanied several exciting projects in the last months. Get an overview of our references.
Book contribution „Das Zero-Based Budgeting und die Balanced Scorecard
als Instrumente des hotelleriespezifischen Marketing-Controllings“
The book „Marketing-Management in der Hotellerie“ (marketing management in the hospitality industry) from Prof. Dr. Marco Gardini, published in 2009, contains an article written by Stephanie Zarges-Vogel and Prof. Dr. Burkhard von Freyberg with focus on the Zero-Based Budgeting and the Balanced Scorecard as instruments for an hotel-specific marketing controlling.