A coherent and clear positioning in the market environment is becoming increasingly important in the hotel business because of the increasing competition pressure. Within the framework of our hotel consultancy we can develop promising positioning strategies. We understand this to mean the definition of a focus for the existing or planned hotel that is appropriate to the market and competition situation. Zarges von Freyberg Hotel Consulting will help you to expand or re-align your market position as required. In addition our consulting services will help you to develop an optimal concept for your hotel.