Machbarkeitsanalyse Favorit
Feasibility Analysis
teaser-mobil-1_0004_Machbarkeitsanalyse Favorit
Feasibility Analysis

A feasibility analysis forms a strategically important basis for your hotel project. It defines the chances of success in the development of a new hotel. The analysis also examines the prospects for the conversion of an existing property into a hotel. Within the framework of a feasibility analysis we define which hotel concept is the most promising for a particular location. In addition we also predict whether, or how, the business will perform economically.

Procedure of a feasibility study

  • Location analysis and evaluation: Inspection of the future hotel location by the consultants and evaluation of the framework conditions and suitability for a hotel operation in the form of a SWOT analysis
  • Market and competition analysis: Establishment of the micro- and macro-supply and demand potential for the specific location in question; concise analysis of relevant competing operations and assessment of the products they offer
  • Development of a positioning strategy: investigation of various positioning alternatives with subsequent recommendation of the optimal positioning strategy including definition of suitable target groups, brand core values and unique characteristics
  • Concept development: Development of a coherent overall concept taking into account current trends and the results of the market and competition analysis together with your vision and ideas
  • Calculation and examination of profitability: Prediction of the expected income and cost structure as well as operating result and thereafter statement regarding the sustainability and profitability of the project

Forms of consultancy

Feasibility study

Strategy paper for hotel development

Comments by our clients

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Silva Mountain

“For us, the sound analysis within the framework of a feasibility study was the most important basis for the successful development of our new hotel project. Suitable positioning and a targeted marketing strategy played decisive roles, whereby Zarges von Freyberg Hotel Consulting provided us with valuable support. What we particularly appreciate about the consultants is their passion for the hotel industry, which they share with us, but also their neutrality with regard to recommendations and evaluations.”

Ulrich Franzky
Managing Director
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International Tourism Organisation AG

“Through their highly analytical approach Zarges von Freyberg Hotel Consulting helped us to make the right decisions concerning a hotel project on Sicily. We greatly appreciated the very pleasant and professional cooperation.”

Mark Iten
Chairman of the Board
Dieter Knauer
Immobilien Freistaat Bayern

“In Zarges von Freyberg Hotel Consulting we have found a valuable partner who for several years now has supported us within the framework of hotel- and tourism-related real-estate projects. We appreciate above all the highly individual approach, the comprehensive knowledge of the industry and the ability to develop innovative concepts for different locations. The expert assessments correspond to a very high quality standard and always provide us with an important basis for our decisions. What we particularly appreciate about the consultants is their passion for the hospitality industry, which they share with us, but at the same time their neutrality with regard to recommendations and evaluations.”

Dieter Knauer
Managing Director
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Kreissparkasse Miesbach-Tegernsee

“For us and especially also for our customers, the professional and target-oriented advice from Zarges von Freyberg Hotel Consulting represents a considerable added value. The concepts they developed form a very good basis for financing decisions both for prospective investment financing and in order to overcome crisis situations.”

Dr. Martin Mihalovits
Chief Executive
We look forward
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Do you want to find out more about us?

We shall be pleased to advise you by telephone and look forward
to hearing from you.
We shall be pleased to advise you by telephone and look forward to hearing from you.
+49 89 5 20 31 05-0
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